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Illustrated 24K gold bars, a gold coin and a stack of coins

Digital Gold · 24 Karat

24K up to 999.99 Purest Digital Gold

Buy or sell digital gold and silver with amount as small as Rs. 100.

The new age of Ethnic Wealth

Digital gold and silver is the new age way to invest in the Ethnic Wealth. In fact, it has democratised the wealth and made it accessible to everyone.

Rati Gold offers 99.99 Purest new age digital gold and silver to serve India’s great traditions and culture. Explore meaningful gifts for the people and occasions you love.

Illustrated gold and silver bars with a gold coin and a silver coin on a gold stand
24KGold & Silver
Coins and Bars

Start from Rs.100

Buy or sell digital gold and silver with amount as small as Rs. 100.

  • Redeem for cash

    Redeem your precious and valuable digital holdings with an ease of a single click for cash.

  • Redeem for coins and bars

    Redeem your digital holdings with 24K physical gold or silver coins and bars, with the highest purity of 999.99, from our Partner Providers.

  • Personal and corporate gifting

    Personal and corporate gifting options.

  • Purity and safety

    Purity, safety and product credentials associated with our Partner Providers.

About Rati

Rooted in an eternal Indian heritage

The Brand

Rati (रती)

Rati (रती) is the core of our brand. According to the Indian mythology, Rati is the Goddess of Love, representing the feelings of attraction, passion and happiness and relates to Shringaram, connecting ultimately with jewellery and gold.

Rati Gold is dedicated to the spirit of Rati and womanness. Rati is a brand that is deeply rooted to an eternal Indian heritage.

The House of Wattamwar

The Wattamwar Group

Rati Gold is a precious metals investment and gifting brand from the House of Wattamwar. The group brings its business experience and customer relationships to a collection of gold and silver products for personal ownership and thoughtful gifting.

Ethnic Wealth

Gold, the golden wisdom of our traditions

For about thousands of years, gold and silver have been an auspicious ritual of the Indian civilisation. Gold stands for purity, security and prosperity. It’s the golden wisdom our traditions have been teaching and practising us for centuries. Hence we call Gold as the Ethnic Wealth.

We prefer precious metals as investment for our prosperous future and as gifts and keepsakes for auspicious occasions. Here are some occasions traditionally associated with buying gold and silver:

Gold bars and coins with a pot of gold coins and diyas for Akshay Tritiya 01

Akshay Tritiya

Observed on the third lunar day of the bright half of the month of Vaishakh, Akshay Tritiya is associated with lasting prosperity. Many families mark the occasion with prayers and the purchase of gold or silver.

Traditions and calendars vary across families and regions. Please consult your family’s customs and calendar when planning an occasion.

Why Choose Rati

A thoughtful approach to gold ownership

A thoughtful approach to understanding and accessing gold ownership.

  • Accessible ownership

  • Transparent pricing

  • Flexible choices

  • Convenient access

Trust and Responsibility

Security deserves more than promises.

  1. 01Verified Partner Providers

    Rati Gold digital platform is supported by verified Partner Providers.

  2. 02Clear custody arrangements

    Our Partner Providers have clear custody arrangements and robust operational controls.

  3. 03Verified vaulting partners

    They engage verified vaulting partners.

  4. 04Authentication and customer verification

    They have the appropriate authentication and customer verification for a safe and secure account access.

  5. 05Transparent records

    Keeping transparent records of transactions history and holding statements is their responsibility as the Partner Providers.

What is digital gold?

Digital gold lets you buy 24K gold online in small amounts, starting from Rs. 100. Every gram you buy is backed by an equal quantity of physical gold, which is held in secure vaults on your behalf by our Partner Providers. You can sell it, gift it, or redeem it for coins and bars whenever you choose.

How pure is Rati digital gold?

Rati digital gold is 24 karat gold of up to 99.99% purity (999.9 fineness), as stated by our Partner Providers for the gold that backs your holding.

What is the minimum amount I can invest?

You can start with as little as Rs. 100. You can buy by amount (for example Rs. 500) or by weight (for example 0.5 gram), and add more whenever you like.

Where is my gold stored, and is it safe?

The physical gold backing your purchase is stored in secure vaults run by verified vaulting partners of our Partner Providers. Your holding is recorded against your account, and transaction records and holding statements are maintained by the Partner Provider.

How do I sell my digital gold?

You can sell all or part of your holding at the prevailing sell price. The amount is credited to your registered bank account as per the Partner Provider’s settlement terms, usually within a few working days.

Can I convert digital gold into gold coins or bars?

Yes. You can redeem your holding for 24K gold coins or bars in the denominations available at the time, delivered to your address. Making, packaging and delivery charges may apply and are shown before you confirm.

How is the digital gold price decided?

The price follows the live gold market and changes through the day. You see the current buy and sell prices before every transaction, and GST at the applicable rate is added to the purchase price.

What is a gold SIP?

A gold SIP lets you invest a fixed amount in digital gold at regular intervals, such as daily, weekly or monthly. Buying regularly spreads your purchases across different prices, and you can pause or stop the SIP when you need to.

Can I gift digital gold?

Yes. Digital gold is a simple, meaningful gift for festivals, weddings, birthdays and other occasions, and can be bought in any amount from Rs. 100. Please contact us for personal or corporate gifting.

Do I need to complete KYC?

Basic details are needed to open your account. KYC documents such as PAN may be required as per applicable regulations and the value of your transactions. We will let you know what is needed for your purchase.

How is digital gold taxed?

Gains on selling digital gold are generally taxed in the same way as physical gold, and the treatment depends on how long you held it and on current tax law. Please consult a qualified tax adviser for guidance on your situation.

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